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There are so many products out there and every day retailers and consumers are bombarded. In order to succeed in Canada we believe a product has to have certain characteristics or criteria. Our products must conform to these in order for us to bring them to market.
The product must have a distinct competitive edge over other products in its category from a performance stand point.
The product should be packaged in a way that will catch consumers attention, or have display and P.O.P. options that make the product highly visible to the consumer.
The product might be unique in its performance. It must still be effective.
The product may have, for its quality, a significant price advantage over others in the market place.
The supplier of the product must be established and stable.
If a product fits within these parameters then we may feel confident to bring them to those who can benefit most from them, the retailer, and subsequently the Canadian consumer