Back River Group is a Canadian Distributor of sporting goods and footwear. We have earned solid relationships with retailers both big and small from coast to coast, associations both forged and proven through the test of time.
Why
Back River Group?
We spend a lot of time and put a lot of hard work into bringing some of the most unique and forward-thinking products from around the globe to the Canadian sports, outdoor and footwear markets. Combine that with our efficient, effective distribution system and red carpet customer service and you will start to understand our philosophy.
All of our products must pass a strict criteria test in order for us to bring them to market. We are confident that all of our products hold a marketable competitive edge over others or are completely unique.
All of our products must pass a strict criteria test in order for us to bring them to market. We are confident that all of our products hold a marketable competitive edge over others or are completely unique.
Each supplier's relationship is tailored so that the most effective structure can be put into place that will maximize sales.
We are experienced in the sales, marketing and managing of both accessory and non accessory based brands.
BRG is associated with boutique retailers across the country and most of Canada's major account retailers.
We work with 11 proven independent sales representatives which cover the country from coast to coast.
Because We Understand
Our Market
Canada is still a widely misunderstood country. When 30 million people choose to spread themselves out across a vast land and have 2 official languages, it forms a unique market landscape. We understand our country fully and this gives us a very important advantage in achieving the enduring success of our products.
Our Team of Experts
Customer service
We pride ourselves on serving our customers with a red carpet philosophy. Every retailer has different needs and desires. We are flexible and work with everyone based on their individual requirements. Hence we are there to support them every step of the way from order placement to providing marketing materials to help them sell our products.
Logistics & operations
Our logistics manager stays on top of incoming shipments to be sure they arrive on time and keep our group members updated. Our advanced ERP system and B2B ensures the information flow between customer, office, warehouse, and shipping carriers is seamless and results in orders departing to the customer in a quick and efficient manner.
Sales & marketing
We have spent 17 years forging and nourishing our relationship with retailers both big and small from coast to coast. We are proud to say that we call many of them friends. And we treat each and every one that way by giving them the tools they need in terms of sales and marketing support to be successful.
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Customer service
We pride ourselves on serving our customers with a red carpet philosophy. Every retailer has different needs and desires. We are flexible and work with everyone based on their individual requirements. Hence we are there to support them every step of the way from order placement to providing marketing materials to help them sell our products.
Logistics & operations
Our logistics manager stays on top of incoming shipments to be sure they arrive on time and keep our group members updated. Our advanced ERP system and B2B ensures the information flow between customer, office, warehouse, and shipping carriers is seamless and results in orders departing to the customer in a quick and efficient manner.
Sales & marketing
We have spent 17 years forging and nourishing our relationship with retailers both big and small from coast to coast. We are proud to say that we call many of them friends. And we treat each and every one that way by giving them the tools they need in terms of sales and marketing support to be successful.
Our Story
Our family-owned business's story began over 50 years ago. In 2004 we were searching for a way to expand in order to make more use of the effective and efficient distribution system we had developed over the years.
It was then decided that Sporting Goods would offer an exciting opportunity in a wonderful industry. Hence BRG was established.
Our goal has been to use our family's years of experience in logistics/operations, sales, customer service, and marketing to successfully bring unique brands to the Canadian sports and footwear markets or provide these solutions to existing brands.
It was then decided that Sporting Goods would offer an exciting opportunity in a wonderful industry. Hence BRG was established.
Our goal has been to use our family's years of experience in logistics/operations, sales, customer service, and marketing to successfully bring unique brands to the Canadian sports and footwear markets or provide these solutions to existing brands.
16 Years Ago
Our
History
History
2002
AN IDEA BORNE
After a 15 year career coaching tennis professionally, owner and president Jeff Salhany decides that he’s ready to start looking for another work path to take him into the future. His family has had a long time successful business in manufacturing and distribution. Jeff approaches Dad with some ideas.
BRS INCOPROTATED
2 years later Back River Sports is incorporated. Dad and Jeff share the business equally. The first lines it acquired were Feetures Socks, Supersox, and Oxysox. Stock was brought in and placed in Mom and Dad's basement.
2004
2007
BABY STEPS
Jeff had travelled across the country numerous times introducing himself and his brands to retailers far and wide. Relationships grew, sales grew, and Jeff was able to quit tennis and focus on the business full time.
A BIG MOVE
As sales grew, new brands were acquired, boxes in the basement grew. In an effort to reclaim her basement Mom kicks Jeff & Dad's business endeavors out of the house. Back River Sports is officially integrated into the family business and relocates to the main office @ 5800 Rue St-Denis in Montreal.
2008
2014
CHANGING FOR THE FUTURE
Major changes abound. The family business is divided up as principal owners retire including Dad. Back River Sports renames itself Back River Group inc. as it has expanded it's brand base into footwear products that also have relevance in other channels besides sporting goods. The Back River Group relocates to Ville St-Laurent Quebec and Jeff becomes the sole owner.
BIGGER STEPS
BRG has grown significantly. Brand and organization strength have brought the dedication of an accomplished sales force across the country, retailer relationships both big and small are stronger than ever. Dad returns to the business to help out as all that golf and tennis playing became tiresome!
2018
2021
SYSTEM OVERHAUL
A new information system updates BRG's efficiency and effectiveness in managing its business and information flow to be top notch. A new updated B2B improves fulfilment flow to be seamless and easier to use than ever. BRG has also introduced a new frontend website. Several exciting brands are to be acquired by BRG in 2021.
16 Years Ago
Our History
2002
AN IDEA BORNE
After a 15 year career coaching tennis professionally, owner and president Jeff Salhany decides that he’s ready to start looking for another work path to take him into the future. His family has had a long time successful business in manufacturing and distribution. Jeff approaches Dad with some ideas.
BRS INCOPROTATED
2 years later Back River Sports is incorporated. Dad and Jeff share the business equally. The first lines it acquired were Feetures Socks, Supersox, and Oxysox. Stock was brought in and placed in Mom and Dad's basement.
2004
2007
BABY STEPS
Jeff had travelled across the country numerous times introducing himself and his brands to retailers far and wide. Relationships grew, sales grew, and Jeff was able to quit tennis and focus on the business full time.
A BIG MOVE
As sales grew, new brands were acquired, boxes in the basement grew. In an effort to reclaim her basement Mom kicks Jeff & Dad's business endeavors out of the house. Back River Sports is officially integrated into the family business and relocates to the main office @ 5800 Rue St-Denis in Montreal.
2008
2014
CHANGING FOR THE FUTURE
Major changes abound. The family business is divided up as principal owners retire including Dad. Back River Sports renames itself Back River Group inc. as it has expanded it's brand base into footwear products that also have relevance in other channels besides sporting goods. The Back River Group relocates to Ville St-Laurent Quebec and Jeff becomes the sole owner.
BIGGER STEPS
BRG has grown significantly. Brand and organization strength have brought the dedication of an accomplished sales force across the country, retailer relationships both big and small are stronger than ever. Dad returns to the business to help out as all that golf and tennis playing became tiresome!
2018
2021
SYSTEM OVERHAUL
A new information system updates BRG's efficiency and effectiveness in managing its business and information flow to be top notch. A new updated B2B improves fulfilment flow to be seamless and easier to use than ever. BRG has also introduced a new frontend website. Several exciting brands are to be acquired by BRG in 2021.
Our Brands
In order to succeed in Canada we believe a product has to have certain characteristics or criteria. All of our brands have been vetted and conform to these standards.
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